CMSPI - State of the Industry Report - 2025

2 PAYMENT METHOD PROFILES: BNPL

Global Ecommerce BNPL Growth

$- $100 $200 $300 $400

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%

2019

2020

2021

2022

2023

2024

BNPL Ecommerce Market Size

BNPL Market Share

Graph 2.35 655

However, since 2022 the global BNPL market share has remained 5% as shown in Figure 2.35. In fact, the only region seeing any market share growth over the last three years is North America, which grew from 5% in 2023 to 6% in 2024. Regional Buy Now, Pay Later Market Shares (2022-2024) 656 Region 2022 2023 2024 Trend APAC 4% 4% 4% Europe 10% 9% 8% LATAM 1% 1% 1% AMEA 2% 2% 2% NAM 5% 5% 6% Table 2.20 The United States

$100 $120 $140

0% 1% 2% 3% 4% 5% 6% 7%

$- $20 $40 $60 $80

2019

2020

2021

2022

2023

2024

BNPL market size

BNPL market share

Graph 2.40

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