Timeline
Worldpay Global Usage 571
“Dollar Down, Dollar a Week” introduced
1840
2024 eCommerce BNPL Shares by Transaction Value Top 5 Countries
Charga-Plate developed by Farrington Manufacturing Company 572
25%
1928
Layaway introduced during the Great Depression 573
1930s
20%
Klarna (originally Kreditor) launched
2005
15%
2012
Affirm launched
10%
2015
Afterpay launched
5%
PayPal launched BNPL services in the U.S. (Pay in 4), France (4x Paiement), and the U.K. (Pay in 3) 574 575 576
2020
0%
2021
Affirm went public 577
PayPal launched BNPL service in Australia (Pay in 4) 578
2021
PayPal launched BNPL service in Germany (Pay in 30 Days) 579
Case Studies Klarna (p.140)
2022
2025
Klarna files for IPO 580
131
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