2 PAYMENT METHOD PROFILES: PAY BY BANK
Brazil Ecommerce Payment Mix by Share of Market Size - (2021-2024) Worldpay Global Payments Reports 2022-2025
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Graph 2.30
Brazil POS Payment Mix by Share of Market Size - (2021-2024) from Worldpay Global Payments Reports 2022-2025
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Graph 2.31 Pix’s growth was augmented by a government adoption mandate of financial institutions and financial technology companies of a certain size. 559 This mandate has seen Pix go from initially a P2P platform to a mainstay for consumer-to-business payment transactions. Strategic practices have included standardization of Pix participants’ user interfaces creating a ubiquitous customer experience across the platform potentially limiting confusion and increasing uptake. 560 Operational aspects regarding transaction initiation, reception, return, end user authentication, deletion, portability, and ownership are all codified by the Brazilian Central Bank. 561 Key Developments Pix developed recurring payment capabilities with Pix Automatico in June 2025. 562 This product has been designed with ecommerce growth and subscription services in mind and an aim to streamline the current bill pay system from requiring firms to have registrations with several banks to facilitate client transactions to partnering with a single financial company. 563 Pix has announced upcoming POS contactless standards expected to be published mid- 2025 for tap-to-pay PIX transaction capabilities. 564 The publications of these standards occur following Apple’s announcement regarding opening their NFC technology to payments more widely. 565 The Pix by Proximity solution providing Pix NFC capabilities, facilitated by Google Pay digital wallet, went live in February 2025. 566 567 Consumers access Pix accounts through the wallet, rolled out initially with about a dozen bank partners and growing. 568
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