Co-badging is Being Used to Increase Competition
Co-badging has been introduced in several markets to counteract the escalating cost pressures resulting from ‘perverse competition’ in card markets. 4
U.S.*
FRANCE
GERMANY
JAPAN
Local Card Networks: U.S. Debit Networks (STAR, Nyce, Pulse, Accel) Local Market Shares: <9%
Local Card Networks: Suica, Aeon, J-Debit Local Market Shares: 4-10%
Local Card Networks: Cartes Bancaires Local Market Shares: 84%
Local Card Networks: Girocard Local Market Shares: 63%
CANADA
SOUTH KOREA
Local Card Networks: Interac Local Market Shares: 28%
Local Card Networks: South Korea Card Networks (e.g., BC Card, KB Kookmin, Samsung Card) Local Market Shares: 98%
AUSTRALIA*
MEXICO
Local Card Networks: eftpos Local Market Shares: 20%
Local Card Networks: Carnet Local Market Shares: <0.03%
INDONESIA
BRAZIL
Local Card Networks: GPN Local Market Shares: 10%
Local Card Networks: Elo, Caixa, Hipercard Local Market Shares: 24%
CHILE
SINGAPORE
Local Card Networks: Redcompra Local Market Shares: 22%
Local Card Networks: NETS Local Market Shares: 17%
INDIA
Local Card Networks: Trans Link Local Market Shares: 1% NETHERLANDS
Local Card Networks: RuPay Local Market Shares: 14%
ITALY
TURKEY
Local Card Networks: Mada Local Market Shares: 92% SAUDI ARABIA
Local Card Networks: PagoBancomat Local Market Shares: 28%
Local Card Networks: Troy Local Market Shares: 5-14%
* Countries with Cobadging Oversight
4. constantinecannon.com/wp-content/uploads/2016/03/NYB104.pdf Source: Euromonitor 2023. Brazil, Mexico, Indonesia, Turkey are from Euromonitor 2021. Saudi Arabia is from Worldpay GPR Report 2023. The United Kingdom and Spain are not included due to a lack of local card presence. China’s UnionPay, although originating from China has not been included due to its widespread global acceptance; the same is the case for JCB in Japan.
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