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CMSPI – IAC State of the Industry Report
CMSPI – IAC State of the Industry Report
Section 2.1.2 – Card Issuing Market Shares in EMEA Like other regions, European card issuing markets are generally quite concentrated, but there are important nuances. Firstly, there are several issuing markets where the top 5 banks have a combined market share in excess of 50%. These include France, the UK, Spain and Italy. The Netherlands is a hyper-concentrated issuing market, with the top 5 issuers representing nearly 90% of card expenditure, and the top 3 (Rabobank, ING and ABN AMRO) seeing a combined market share of over 80%. The German issuing market looks concentrated at first glance, but a deeper analysis reveals this is not the case: the two largest issuers on our list, Deutscher Sparkassen and BVR, are actually associations of thousands of small German savings banks and cooperative banks respectively. In other countries, savings banks still exist (known as Cajas in Spain or Building Societies in the UK), but there has been a trend of consolidation in recent years. The consolidation trend is similar in the Middle East, with Turkey and Saudi Arabia both markets where the top 5 issuers have total market shares of 60% or more.
Figure 2.1 – Card Market Shares for Issuers in the Americas 51
51 Market shares are based on card transaction value. Some of the names have been shortened for legibility. Chile, Mexcio, and Brazil from Euromonitor 2021. Canada from Euromonitor 2022. U.S. from Euromonitor 2023..
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